Airbnb SEO is the process and research of improving the search exposure in the Airbnb search engine via several factors: an overview of the rivals, refining your listing(s) to do better, and, at the same time, satisfying Airbnb’s internal metrics.
There are a number of search engines on the world-wide-web.
The most famous thing is Google.
The Airbnb SEO Process
You may learn that Airbnb is close to Google’s search engine, and I’m going to be the first to admit that it’s just 5 percent right.
The fundamental principle of both search engines is equivalent.
Google uses a bot that crawls through the internet and makes sites that it doesn’t monitor.
On the other hand, Airbnb manages the content in its site (mostly) so that it is an internal search engine with several levels that can be tracked within users’ accounts.
Where it comes to supply, Google has no restrictions, and anyone can access a piece of content in an infinite amount of times.
Whereas Airbnb has a small supply of its assets such that the searcher can not serve the listing while it is not available.
Because of this, the comparison between Amazon and Airbnb is a much better one.
To give you a better example here’s what happened when someone booked one of our listings for an entire month.
Why Optimizing Your Airbnb Listing Must Be Considered
If you have contemplated about following questions, you’re in the right spot:
- How am I going to raise my views on Airbnb?
- How can I raise the Airbnb listing?
- How am I expected to rate higher on Airbnb?
- Why is my Airbnb listing views too low?
- How can I boost my search characterizations?
You have the option not to pay close attention to the method below. Still, you must if you want to see any development because after working on hundreds of listings and evaluating this technique’s success, it’s a smart idea.
I can’t emphasize enough that it’s worth taking the time to get this right. Even before you ever use it.
The safest strategy is to be proactive about SEO since the effects are not instant. Usually, the outcome takes around 20-30 days.
Before we continue to the 1st step, I’d like to note that this isn’t a substitution for exceptional service.
It’s in comparison to that.
Hospitality is expected to be the number one factor to quantify. On the other hand, we know that you can’t get more hospitality points if your listing doesn’t get any visits or bookings.
Let’s launch the discussion.
1st Step: Build and Evaluate Your Optimization Target
The first step is to see where the opponents are and locate the one “optimization target” among them.
There are three parts which you have to to pay attention to
A) Identify the Top Earners in Your Field
Track down the top properties in your region with the highest annual sales. We use AirDNA and other resources to acquire this information.
B) Filter Listings for Precise Rankings
After you filter down the list of high-income properties in your area, it’s time to see how “safe” their search exposure is.
To do this, take the top ten properties and check their Airbnb ratings in Rankbreeze. You have to focus on the following properties:
1) continually ranking substantial in the top-level property search and
2) including in the rankings of the open calendar.
C) Be Sure They Are Close To You
The properties closest to you are the most relevant. If your list of high revenue generators has listings all over your city, choose those closest to you and have the cleanest looking rankings. AirDNA has a built-in map that is helpful in this department.
2nd Step: Study The City & Top 13 Players
You should have connected the top 10 properties from AirDNA (by revenue) into Rankbreeze and checked their rankings during this point.
Now, please select a list that’s nearest to you, such as the following.
1) a right combination of high ranks and high ranks
2) is the top earner in your town.
This listing is what we are calling the “Optimization Target.”
From here, we need to draw up a list of the other 12 rivals in the eyes of Airbnb. It is what we’re calling your “Competitor Package.”
Establish the “Competitor Package”
It is your main optimization goal (highest earner, best-looking rankings, and closest to you) AND the 12 “Similar Listings” found inside that listing.
Gather “Search Suggestions” From Your Market
These are the landmarks when you start typing in the Airbnb search bar. Adding in these search suggestions to your listing is one of the quickest wins you’ll get.
Study Top Words & Phrases The Rivals
Of the 13 competitors in your Competitor Collection, start gathering the most commonly used words and phrases. What is known as “keywords.”
From this, we generate a keyword density report that lists the most commonly used keywords in the following categories: title, definition, space, and guest access.
Find Common Trends In The Images Of Your Competitors
This one is pretty easy, but it takes a bit of a trained eye to catch.
Take a look at the photographs used by your 13 competitors to discover themes. E.g., from our “similar listings” image above (Step # 2), you can see that they all have pictures of the lake and the mountains.
It’s not by coincidence because more details on discovering lucrative photo trends can be found in this report describing a review that analyzes more than 510,000 Airbnb pictures.
Step 3: Maximize Your Latest Listing.
It is where art and science come together!
At this point, you would like to rewrite and amend your listing details on the basis of the research you have obtained.
Use The Keywords To Revise The Listing Summary
Now it’s time to modify and add to your rivals’ common keywords.
Use the keywords you searched for in the description, overview, room, and guest access area.
It’s when the “craft” aspect comes to SEO because we still want to sound typical, even if we’re strategic.
Let’s start with how to create the best search title for Airbnb.
Airbnb Titles: Composing A Perfect SEO Title & Clicks
One of the most critical factors to increase your search listings’ popularity is to configure your titles correctly.
For SEO, Airbnb puts a lot of focus on the title and seeks to align the listings and encounters in the “WHERE” search window.
You can see this at work as you type in the landmarks or amenities of your area.
If you’ve noticed, it is vital to add landmarks to the beginning of your Airbnb title.
And whatever you think people are going to be waiting for more should be put to the front.
Beyond your search ideas, strive to make your description stand out.
We like to use capital letters, so it really depends on what the rival is doing and how you can stick out.
Finally, don’t apply EMOJIS to your title because Airbnb doesn’t support it anymore.
In these cases, it’s safer to be healthy.
Bring Recommendations to the Top Of Quest
The higher you put them, the better.
I usually like to put search recommendations inside the “summary” portion in addition to the title.
Incorporate A “Call-To-Actions”
When a prospective visitor has browsed your photos and needs to hear more about the listing description, the goal is to make sure they linger.
I see this error all the time where people fail to ask their future guests for a booking.
Anything as easy as “We ‘d love to invite you to stay here this winter. Schedule your stay with us today!” can make a significant difference.
Make sure this is “Scannable.“
You don’t want a text wall that looks like a legitimate disclaimer.
The room segment has infinite characters so that you can spread your listing definition.
Make sure people can zoom in on what they’re looking for. From there, they will make a decision to read more or to make a book automatically.
Stand Out of Emojis
We’re looking at a lot of listings. I can’t explain how many we’re looking at a week.
But the most significant advantage of all this activity is that we can see which listings really stand out.
Whenever we optimize our clients’ listings, we’re still sure to sprinkle some of the relevant emojis.
For example, if you’re on a ski hill, include someone’s skiing emoji. You should still use the iconic star emoji as well.
Frankly, this is well because people in the field don’t do it, so it sticks out further. But note, the central part of this segment is attempting to build a list that goes beyond your photos.
It is vital, and spicing up the listing summary with exclusive graphics within the text will get people’s attention.
Some might think it’s a cheesy strategy, but there are ways to make it stylish.
Step 4: Sprint (Promote the listing)
With the groundwork built up and the new listing summary in hand, you can either let the optimization take care of yourself steadily while keeping up with the average hospitality metrics. The response times, guest satisfaction, etc. are just some of them, or you can take a bit more power back and take some additional steps.
Separate note: In our tests, we’ve found that when a guest remains longer on the listings tab, it tends to boost rankings. So the aim is to make more clicks by using the techniques below by allowing them to stay on your list for a more extended period of time.
Test With Ads
One thing everyone should do is take advantage of Facebook ads.
It not only gets you additional views but speeds up your knowledge of which description and photos work best in attracting more clicks. It is much more critical as it’s the first step to getting you more views.
You can either target travelers using Facebook’s travel ads or “retarget” visitors from your social media accounts.
You may also reach a much broader audience, but don’t break from your aim of staying important to your advertising, which Facebook also likes.
Applying this technique would deliver you the fastest success in improving your logo and word.
When it comes to sales, you want to know if something’s going to work quickest, right?
Tell Others To Add Your List To Their List Of Wishes.
In the past, Airbnb has discussed that bringing your listing on more Wishlists would steadily improve your search visibility.
Although Airbnb recently removed several “wishlist count” listings from its source code, making it a little more challenging to identify whether users are still returning the favor, we still think it’s part of their ranking signals. Only because we don’t see that, it doesn’t mean it’s still not a vital part of their search algorithm.
Create Social Media Pages
While it’s not easy to convert anyone scrolling through Instagram or Facebook to make a booking with you, it’s also the secret to attracting views and creating the brand for social evidence.
Based on how your listing is set up, you can link all of your social media visitors to a particular Facebook list (called a re-targeting list) and have more insight into whether someone is booking your listing or not using ads.
You don’t merely give users to Airbnb (or Homeaway, etc.) without any incentive for booking with you or not.
Run The Prize Draw
Try holding a raffle to increase the property’s awareness. Try utilizing pricing options such as a free stay, discounts to nearby shops, and items specially tailored for travelers in your niche.
These tests will also take you to other possibilities and bring insights to your marketing mind.
There you have it! All the tools you can utilize to grow and improve your Airbnb SEO. Try doing it yourself or seek an SEO expert to take care of the works.
As the rental property manager, the number one aim is to get a booking. But before you can land your booking, prospective visitors will need to search your listing. If you aren’t visible on Airbnb’s search results on the first few pages, you’re unlikely to draw that much inquiries.