Airbnb’s Fresh Identity: A Brand Positioning and Strategy Case Study Centered on the Concept of Belonging.
Air has completely revolutionized the travel industry with its incredible range of unique accommodations and unforgettable experiences. In this article, we’re going to delve deep into Airbnb’s brand positioning and strategy, uncovering how it has created a genuine sense of belonging among its users. Through a captivating case study, we’ll explore the evolution of Airbnb’s…